1) Doesn't appear to be a family film
Promos are promising 'Dark Knight Rises' to be a dark gritty movie, rather than a fun movie. It may excite and satisfy Nolan fans around the globe, but it is likely to keep the kids and ladies out of Cinema halls. But if the word-of-mouth about the movie is excellant (which is likely to be and was also the case with Avengers), then it may run many weeks longer and eventually kids and ladies will come to see the movie.
2) IMAX, but no 3D
Movie is being released in record number of IMAX theaters in US and around the Globe, but not in 3D. Either they are trying to take the same path as Titanic (they also released in 3D version last year, which was well received by the audience), or they simply feel that IMAX is going to give the best experience of the movie. 3D, however, is one of the biggest reasons why Avengers made the kind of money it made.
3) No real life tragedy
Heath Ledger's death gave 'Dark Knight' a huge push. It is said that every other news channel kept on bombarding tragic news of Heath Ledger's death, which created a lot of curiosity for the movie. Heath's female fans rushed to the theaters to see him last time in a movie. I know many of Nolan fans do not want to accept this, but if you ignoring the contribution of this tragic news into Dark Knight's total earnings, then you are delusional.
4) Not enough buzz for the movie
I saw Dark Knight, I loved it, and I couldn't wait for the release for its final sequel. But when I saw the promo of this movie, it felt underwhelming to be honest. I know that Nolan always try to keep his movies realistic and without special effects and CGI, but the promo made me feel that Nolan is trying to underpromise rather than creating a lot of excitement. If I search for 'Dark Knight' on twitter, then I am getting around 1-2 tweet updates every minute which is quite medicore also considering that I am fetching 5 times tweets more for 'The Amazing Spiderman' and 10 times more for 'Avengers' (which had released 2 months ago)
5) Irritating Nolanites
Nolanites, or Nolan-turds, or whatever they are called, have become a real pain in the ass for movie fans around the globe. If I am discussing about a movie online, or saying that I liked a particular movie, then I had to deal with irritating comments of some 'Dark Knight' fans too. Very often they will start comparing every movie with 'Dark Knight' and say that this movie is not as good as 'Dark Knight'. It sounds like insecurity and stupidity on their part, and if comments of various IMDB, Facebook and Twitter users are any indication, then many people are not going to watch this movie just to get back strongly at those dumb Nolanites.
Apart from these reasons, news is that this movie is banned from China. I know that 'Dark Knight' had a huge appreciation among the fans, but not it will necessarily help this movie break records.
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