Yeh Jawaani Hai Deewani
Yeh Jawaani Hai Deewani is releasing tomorrow, and it is the only movie releasing tomorrow. This is something that happens rarely in bollywood these days, as big movies are often clashing with each other. This movie seems to have got a month before any solid big-budget movie is getting released. Dharma Productions seems to have stuck gold with the release timing.
Marketing of the movie has been centered around - Ranbir and Deepika coming back together for one last time again. In every single interview, press conference, and promotion, they have been talking about how it was not a big deal for both of them to get back to working together. Both of them have been quite successful recently, Ranbir has been riding on the success of Barfi while Deepika gave a rocking performance in Cocktail. All songs from the movie have been popularized well, album is a nice mix of tracks for different mood.
Hit lead pairing, good music, good production house values, good director, and finally a solid supporting caste, this movie has everything to do a bumper opening at the box office. It should not be a surprise if this movie cross 100 crore within first two weeks, as it only needs to get around 70% occupancy to get second biggest opening of the year due to its release size. Unless the content is really bad, I don't see how this movie will not make profit for Karan Johar.
Prediction:
First weekend: 45-50 crores.
First week: 75-80 crores
Lifetime: 115-125 crores
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