Friday 21 June 2013

Movie releases 21 June 2013 - Box Office Prediction

Two relatively well promoted medium budget Bollywood movies are getting released tomorrow - Raanjhanaa and Shortcut Romeo.

Raanjhanaa
Raanjhanaa marks the debut of Dhanush in Bollywood, after his successful song 'Kolaveri Di' but failed with his Tollywood debut. However, this time music of the film is the biggest plus point. AR Rehman's score has really become popular and has been topping the charts on all music channels and radio channels. Promotion of the movie has basically been around the music, which has worked since the movie is able to create a lot of buzz. Another talking point related to the movie is about how Dhanush has been able to talk and dub in Hindi. Promos has been impressive as they give the hint of the story and generate interest in the movie. Sonam Kapoor and Abhay Deol are also looking good.

First Weekend: 10 Crore +
First Week: 16 Crore +
Lifetime: 25 Crore+

Shortcut Romeo
Shortcut Romeo marks the return of Neil Nitin Mukesh and Ameesha Patel. Music catches the attention, but it hasn't impressed at all. Some of the songs are quite irritating, and makes you change the channel. Interview of the star cast talking highly of the music is not helping their credibility either. Promotion of this movie has been around music and some action scenes. Action scenes in the promos might be the only thing that can work in this movie's favor. Most irritating thing about the movie's promo has been the irritating face of Neil Nitin Mukesh, it seems he is trying too hard to impress. Unless and until movie's word of mouth is very good, it won't help Neil's credibility and the movie's collections

First Weekend: 6 Crore +
First Week: 10 Crore+
Lifetime: 14 Crore+

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