I was watching Komal Nahata's show 'Business of Bollywood', where he was talking about current and future trends of marketing in Bollywood. It really got me interested in how things have changed in Bollywood when it comes to movie promotions. So, i will list down top 10 current trends and 2-3 probable future trends in movie promotions
Top 10 Current trends
1) Do something different
Producers have realized in past few years that audience need to convinced over and over that this new movie has something people have not seen before. So, the promotions of their movie need to designed in such a way that movie should look fresh, impressive and original. This technique has been used quite regularly in past decade.
2) Increase curiosity
Generally in Bollywood only a few genres works well at box-office, which includes comedy, action and romance. So, if you need to promote a movie of a different genre, such as a super hero genre, then you need to build curiosity in people. This is not necessarily a new technique, but has found a new meaning this year with Ra.One. Ra.One can take credit for rediscovering people's taste in super hero genre, and making people really curious about it.
3) Budget of a promotion
Production houses have allocated insane money for promotion of their movie from the movie budget. As per reports, Ra.One makers have spent around 35-40 crores on the promotion of a movie.
4) Creative ways
Producers no longer settle for only using old school movie promotion ways, they are constantly innovating different ways to promote their movies. Recently 'Dirty picture' did live webcast of their music launch.
5) Popularize dialogs
Not necessarily a new technique, it is seen very little these days. 'Don 2' promos have been based on popularizing the dialogs of the movie.
6) Realize that internet is an important medium
Movie makers have realized that today's youth have spent a lot of time on internet, so some movies like 'that girl in yellow boots' was promoted only on internet.
7) All movies cannot be promoted on internet at all
Movie like 'Sahib biwi aur gulam' was promoted in small villages than internet, since makers realized that movie has the flavors of small towns and villages
8) Gaming
Ra.One can take credit for popularizing this technique, since Ra.one makers even released their game on Sony's play station. 'Don 2' games are also going to be released
9) Comic books
Ra.One again can take credit for popularizing this promotional technique. They started releasing their graphical novel online chapter by chapter 3 months ago. 'Don 2' comic books are also going to be released
10) First posters
Many movies like khiladi 786, Ek tha tiger, Rowdy Rathore are revealing the first posters 7-8 months before the release to generate more interest.
Future trends
1) Film trailers on mobile
Promotion agencies will be pushing their movie promos on your mobile as an MMS, which you can see anytime at your leisure
2) Interaction with stars will increase
Production houses will make sure that movie stars (who are popular with the crowd) are interacting more with the crowd
3) Promotion budgets will be more than film budgets
More and more promotions will give rise to more and more money spend on the promotion of the movie.
4) Promotion will begin several months before increase
Production house may start promoting their movies 2-3 years before its release
Top 10 Current trends
1) Do something different
Producers have realized in past few years that audience need to convinced over and over that this new movie has something people have not seen before. So, the promotions of their movie need to designed in such a way that movie should look fresh, impressive and original. This technique has been used quite regularly in past decade.
2) Increase curiosity
Generally in Bollywood only a few genres works well at box-office, which includes comedy, action and romance. So, if you need to promote a movie of a different genre, such as a super hero genre, then you need to build curiosity in people. This is not necessarily a new technique, but has found a new meaning this year with Ra.One. Ra.One can take credit for rediscovering people's taste in super hero genre, and making people really curious about it.
3) Budget of a promotion
Production houses have allocated insane money for promotion of their movie from the movie budget. As per reports, Ra.One makers have spent around 35-40 crores on the promotion of a movie.
4) Creative ways
Producers no longer settle for only using old school movie promotion ways, they are constantly innovating different ways to promote their movies. Recently 'Dirty picture' did live webcast of their music launch.
5) Popularize dialogs
Not necessarily a new technique, it is seen very little these days. 'Don 2' promos have been based on popularizing the dialogs of the movie.
6) Realize that internet is an important medium
Movie makers have realized that today's youth have spent a lot of time on internet, so some movies like 'that girl in yellow boots' was promoted only on internet.
7) All movies cannot be promoted on internet at all
Movie like 'Sahib biwi aur gulam' was promoted in small villages than internet, since makers realized that movie has the flavors of small towns and villages
8) Gaming
Ra.One can take credit for popularizing this technique, since Ra.one makers even released their game on Sony's play station. 'Don 2' games are also going to be released
9) Comic books
Ra.One again can take credit for popularizing this promotional technique. They started releasing their graphical novel online chapter by chapter 3 months ago. 'Don 2' comic books are also going to be released
10) First posters
Many movies like khiladi 786, Ek tha tiger, Rowdy Rathore are revealing the first posters 7-8 months before the release to generate more interest.
Future trends
1) Film trailers on mobile
Promotion agencies will be pushing their movie promos on your mobile as an MMS, which you can see anytime at your leisure
2) Interaction with stars will increase
Production houses will make sure that movie stars (who are popular with the crowd) are interacting more with the crowd
3) Promotion budgets will be more than film budgets
More and more promotions will give rise to more and more money spend on the promotion of the movie.
4) Promotion will begin several months before increase
Production house may start promoting their movies 2-3 years before its release
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