Sunday 18 March 2012

Why ETC is campaigning against Housefull 2?


Housefull 2 is slated for 5th April 2012 release. It is a sequel to its SUPER HIT predecessor of 2012 Housefull. Its songs are already out, they are not only looking good, but also doing very well on youtube as well. There is some anticipation for the movie since it is Akshay's movie coming after a long time, almost 6-7 months of Desi Boys. However, ETC doesn't seem to be excited as much, and looks to be in no mood to promote the movie.
Have you ever wondered why you don't see any Housefull 2 promotional videos on ETC channel? Almost every other music and bollywood news channel is showing Housefull 2's song videos and making videos, but ETC doesn't. Instead, ETC is trying to run down the movie by showing surveys that public would rather like to watch IPL at home rather than watching Housefull 2. People in those survey video are referring to 'Housefull' as a flopped brand, and giving some distasteful remarks against the movie.
This is not the first time ETC is trying to sabotage Akshay Kumar movie. They did it with 'Chandni Chownk to China', 'Tees Maar Khan', 'Patiala house', etc. It is no secret that Akshay doesn't give a crap about what critics have to say about his movies. He literally told this to Rajeev Masand (CNN IBN), Komal Nahta, and many others on their face. His movies are about entertainment and a lot of wonderful moments that you can take with you home after watching the movie. Sajid Khan shares this school of thought with Akshay, which explains why critics don't take it easy on Sajid either.
This campaign from ETC to run down Housefull is certainly going to hit ETC's credibility, at least for Akshay's fans. Also, if the movie gross big, then ETC is going to have egg on its face for not being successful in their campaign