Two relatively well promoted medium budget Bollywood movies are getting released tomorrow - Raanjhanaa and Shortcut Romeo.
Raanjhanaa
Raanjhanaa marks the debut of Dhanush in Bollywood, after his successful song 'Kolaveri Di' but failed with his Tollywood debut. However, this time music of the film is the biggest plus point. AR Rehman's score has really become popular and has been topping the charts on all music channels and radio channels. Promotion of the movie has basically been around the music, which has worked since the movie is able to create a lot of buzz. Another talking point related to the movie is about how Dhanush has been able to talk and dub in Hindi. Promos has been impressive as they give the hint of the story and generate interest in the movie. Sonam Kapoor and Abhay Deol are also looking good.
First Weekend: 10 Crore +
First Week: 16 Crore +
Lifetime: 25 Crore+
Shortcut Romeo
Shortcut Romeo marks the return of Neil Nitin Mukesh and Ameesha Patel. Music catches the attention, but it hasn't impressed at all. Some of the songs are quite irritating, and makes you change the channel. Interview of the star cast talking highly of the music is not helping their credibility either. Promotion of this movie has been around music and some action scenes. Action scenes in the promos might be the only thing that can work in this movie's favor. Most irritating thing about the movie's promo has been the irritating face of Neil Nitin Mukesh, it seems he is trying too hard to impress. Unless and until movie's word of mouth is very good, it won't help Neil's credibility and the movie's collections
First Weekend: 6 Crore +
First Week: 10 Crore+
Lifetime: 14 Crore+
Friday 21 June 2013
Thursday 13 June 2013
Movie releases 14 June 2013 - Box Office Prediction
Two relatively major Bollywood movies are releasing tomorrow along with a summer blockbuster from Hollywood - Man of Steel.
Fukrey
Marketed as a reminder of those days of indulgence - college days, Fukrey marks the return of Pulkit Samrat in a completely new look and 3 others. Music of this movie is topping the charts and this should help this otherwise hopelessly faceless movie. It could be seen in the promos that this movie is produced by Farhan Akhtar and Ritesh Sidhwani, while Music is by Ram Sampath. This movie should get low opening but some opening.
Weekend: 4-5 crores
1st Week: 8-10 Crores
Lifetime: 12-14 Crores
Ankur Arora Murder Case
Another movie which is marketed quite differently. There is no music (at least nothing memorable), but story is quite apparent. I don't see this movie generating a buzz before the opening. Promos shows a new comer as an intern who turns on his idol as grows a conscious after a medical negligence happened while an operation was in progress. There is also a court room drama waiting for the viewers featuring Paoli Dam. This could help the movie, but only if the WOM for the movie is good.
Weekend : 3-4 Crores
1st Week: 7-8 Crores
Lifetime: 10-11 Crores
Man of Steel
Much awaiting movie from '300' fame Zack Synder is finally hitting the theaters tomorrow. Superman is very popular in India, and promos suggest that Superman is looking much more realistic and soulful this time. Promos also suggest that fight is going to physical as opposed to mind game in previous superman movies. Ratings on RottenTomatoes and IMDB may hurt this movie, though a blockbuster opening is guaranteed. I think this will make more than double of above mentioned movies combined.
Weekend: 25+ Crores
1st Week: 35 Crores
Lifetime: 45+ Crores
Fukrey
Marketed as a reminder of those days of indulgence - college days, Fukrey marks the return of Pulkit Samrat in a completely new look and 3 others. Music of this movie is topping the charts and this should help this otherwise hopelessly faceless movie. It could be seen in the promos that this movie is produced by Farhan Akhtar and Ritesh Sidhwani, while Music is by Ram Sampath. This movie should get low opening but some opening.
Weekend: 4-5 crores
1st Week: 8-10 Crores
Lifetime: 12-14 Crores
Ankur Arora Murder Case
Another movie which is marketed quite differently. There is no music (at least nothing memorable), but story is quite apparent. I don't see this movie generating a buzz before the opening. Promos shows a new comer as an intern who turns on his idol as grows a conscious after a medical negligence happened while an operation was in progress. There is also a court room drama waiting for the viewers featuring Paoli Dam. This could help the movie, but only if the WOM for the movie is good.
Weekend : 3-4 Crores
1st Week: 7-8 Crores
Lifetime: 10-11 Crores
Man of Steel
Much awaiting movie from '300' fame Zack Synder is finally hitting the theaters tomorrow. Superman is very popular in India, and promos suggest that Superman is looking much more realistic and soulful this time. Promos also suggest that fight is going to physical as opposed to mind game in previous superman movies. Ratings on RottenTomatoes and IMDB may hurt this movie, though a blockbuster opening is guaranteed. I think this will make more than double of above mentioned movies combined.
Weekend: 25+ Crores
1st Week: 35 Crores
Lifetime: 45+ Crores
Thursday 6 June 2013
Movie releases 07 June 2013 - Box Office Prediction
Yamla Pagla Deewana 2
Yamla Pagla Deewana 2 or YPD2 is releasing tomorrow and is promising to be good watch. Full marks to the promo designer, it has generated quite a bit of interest among casual movie goers. Deols could be seen on any TV channel promoting this movie, which is quite unlike them. Sunny Deol has brought up the point of doing so much promotion being the waste of money and time in almost every single interview he did while promoting this movie. While it is very nice to see Sunny Deol appearing in interviews and seeing how they are making effort to promote their movie, I don't see how their promotion would have attracted the young crowd.
So I guess youth would still be looking to watch YJHD, which has broken almost all records (apart from fastest to 100 crores) so far. Due to this reason, multiplexes would like to give more screen space to YJHD which has trended very well in weekdays. It won't be a surprise that YJHD will gross more than YPD2 on Friday, while Word-of-mouth may balance out Saturday count. Also, popularity of Ranbir and negativity against Sunny Deol among print media could affect the public perception of the movie's quality.
This movie has decent music, however lack of variety (overdose of Punjabiness) can hurt its popularity. At the surface YPD2 looks like a promising bet from the audience's perspective. It promises good fun time in the cinema hall, so that should do the trick. Being a huge fan of Sunny Deol, I am not going to miss it for anything else.
1st Weekend: 30 Crore +
1st Week: 45 Crore +
Lifetime Collections: 65 Crores +
Yamla Pagla Deewana 2 or YPD2 is releasing tomorrow and is promising to be good watch. Full marks to the promo designer, it has generated quite a bit of interest among casual movie goers. Deols could be seen on any TV channel promoting this movie, which is quite unlike them. Sunny Deol has brought up the point of doing so much promotion being the waste of money and time in almost every single interview he did while promoting this movie. While it is very nice to see Sunny Deol appearing in interviews and seeing how they are making effort to promote their movie, I don't see how their promotion would have attracted the young crowd.
So I guess youth would still be looking to watch YJHD, which has broken almost all records (apart from fastest to 100 crores) so far. Due to this reason, multiplexes would like to give more screen space to YJHD which has trended very well in weekdays. It won't be a surprise that YJHD will gross more than YPD2 on Friday, while Word-of-mouth may balance out Saturday count. Also, popularity of Ranbir and negativity against Sunny Deol among print media could affect the public perception of the movie's quality.
This movie has decent music, however lack of variety (overdose of Punjabiness) can hurt its popularity. At the surface YPD2 looks like a promising bet from the audience's perspective. It promises good fun time in the cinema hall, so that should do the trick. Being a huge fan of Sunny Deol, I am not going to miss it for anything else.
1st Weekend: 30 Crore +
1st Week: 45 Crore +
Lifetime Collections: 65 Crores +
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